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Remember, the difference between good and great closers isn’t just what they say—it’s how they say it. So, let’s walk through the essential tonalities, why they work, and how to apply them at key moments.
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The Role: Building instant trust
When to Use It: At the start of the call, when you’re introducing yourself, and when the prospect first opens up.
This tonality is all about creating that sense of ease. Your prospect should feel comfortable, like they’re talking to a friend. The key is authenticity—don't overdo it.
Here’s how you can bring this in from the start:
“Hey [Prospect’s name], how’s it going? Listen, I’m super pumped to get into this with you. It’s going to be a great call. I’m looking forward to hearing more about where you’re at and where you’re trying to go.”