Why do prospects “no show”?

• They didn’t know they had the call
• They didn’t know how to get on the call
• They were confused about what they were going to get from the call
• They were overwhelmed/intimidated by the call
• They didn’t think it was worth their time (not urgent, unique, painful, etc.)

1. They Didn’t Know They Had the Call

This is one of the least common and easiest issues to address. It often happens when a lead is disorganized or didn’t properly log the appointment. In this case, it’s purely an administrative issue, and fixing it is straightforward.

How to Fix:

• Automated Reminders: Make sure you’re sending multiple reminders leading up to the call—emails, texts, and even social media DMs if relevant.
• Calendar Invites: Ensure you send a calendar invite directly to the prospect’s email with a clear title, time, and instructions. Encourage them to accept the invite so it’s on their calendar.
• Confirmation Process: Introduce a process where the prospect confirms the appointment in advance. If they don’t confirm, follow up to ensure they know the call is scheduled.

2. They Didn’t Know How to Get on the Call

Sometimes prospects miss a call because they don’t know what platform is being used or how to connect, especially if it’s on Zoom, Google Meet, or another software they are unfamiliar with.

How to Fix:

• Clear Instructions: Send detailed instructions on how to join the call, including the platform, link, and any troubleshooting tips. Provide a step-by-step guide if necessary.
• Test the Link in Advance: Encourage them to test the call link before the meeting to avoid any last-minute issues.