OnePage is an AI-powered website builder that lets users create professional websites in seconds using natural language. As a fast-growing no-code platform competing against Lovable, Replit, and Webflow, they needed to break through the noise with authentic creator content.
OnePage came to MediaMaxxing with zero UGC experience and a $10K test budget. They needed to prove the channel could work before committing serious spend.
We launched a high-volume testing campaign to figure out what actually resonated with their audience. We already knew what worked from working with Lovable. Instead of overthinking it, we recruited tech savvy creators across multiple niches and started pumping out content.
The strategy was simple: test everything, track what works, double down on winners.
We tried tutorial walkthroughs, before/after comparisons, speed challenges, product demos basically threw everything at the wall to see what stuck.
Then we found it.
The "agency owner" angle absolutely exploded. Creators posting text overlays like "Called 20 coffee shops → Sold 5 websites → Made $500/each with OnePage" with split-screen showing them + the product interface.
It positioned OnePage as a money making tool for aspiring entrepreneurs, not just another website builder. The algorithm served it straight to business and online entrepreneurship audiences, and people ate it up.
Peak performance: 184,950 views in a single day. Over 800K views in one week from this format alone.
Here's where it gets interesting. The content was going absolutely viral, but Marcel (OnePage's founder) had reached out to us and said, "Look, the reach is insane, but I need more product visibility. These videos are getting millions of eyeballs, but people aren't seeing enough of what OnePage actually does."
Fair point. The viral format was working for awareness, but we needed to balance it with content that actually converted.
So we restructured the entire campaign mid-flight:
Two-tier approach: