This is a bit different than a typical client. This is more of a personal project where the exact playbook & systems we implemented for everyone else were implemented into something of my own. A good friend of mine ran a large discord and reddit community and at the time we were very focused on the education vertical, so I pitched him on monetizing through UGC coaching because both of the platforms were “social media / TikTok growth” focused. After a few hours of discussing our vision and execution, my now Co-Founder Sonny Morse and I had decided to build MediaMaxxing from Zero. We were dead set on building it out as more of a SaaS, and something with real long term value. The agency and coaching component could all be embedded within the platform as users started to see success and momentum.
This was not going to be a typical plug and play of our systems into a business that already had PMF, but a full transformation including finding our MVP, hiring out the founding team, and developing the entire infrastructure based on the past experience I had. We hired our founding engineer from our 15k member discord, and were off to the races from there. We had built a somewhat (barely) functioning product and had our first submission just two weeks after ideation. One of the most important principles for me is speed from idea → execution. Those who are able to go “ready, fire, aim” rather than a typical “ready, aim, fire” will always win. What I mean by that is just shipping SOMETHING, moving on an idea and figuring out the holes in your execution after will outperform a long winded, planned out rollout every single time. Iterating on what you have tested and something that has concrete data will always beat theory and guesswork.
After our first iteration of the product, we had identified our clear bottleneck — fulfillment. After gauging interest from brands just in a small community we quickly saw that the offer had every app owner, SaaS founder, and coach salivating at the mouth. The clear value prop and process was an easy sell. We had closed 100k+ in deposits in just 2 weeks. Sonny and I got together to gameplan briefly before executing and he said to me “there’s no creators its over we need to shut down and refund everyone”. I told him to shut the hell up and let me cook. I spent the next 24 hours tirelessly putting together a full funnel to convert the average Joe scrolling on money twitter + entrepreneurtok into a full time creator for us — MediaMaxxing. This was no different than running Facebook ads for a dropshipping coach with 560k followers on IG. A full sales process and long term nurture assets needed to be built, scripted, and deployed in order for this to work long term. That’s exactly what we did.
From the second the full funnel was built — we now had our blueprint and it was time to execute. With the help of our amazing automation / ops team, we had the full tech stack built out and seamlessly integrated to each other in just 48 hours.
Almost 1,000 Applicants to Be a Creator with Us. Just from turning on about 10% of our full acquisition channels.
