Lovable is a no-code SaaS tool that lets users build custom software and tools simply by describing them in plain English. Designed for speed, simplicity, and creativity, the platform unlocks rapid prototyping and product development — no coding required.
They've raised $200M at a $1.8B valuation led by Accel, with angels like Mark Cuban. 2.3M+ users and growing.
To amplify brand visibility and seed a wide content footprint, Lovable partnered with MediaMaxxing to launch a top-of-funnel UGC campaign — incentivizing creators to produce viral content with a pay-per-view model.
Before we stepped in, Lovable was unknowingly losing thousands to an unsustainable $213 CPM. The root issues? They lacked a winning strategy, didn't know what hidden bot traffic looked like, and unknowingly paid out for views going to developing countries (which don't convert).
Worst of all: they had no idea their CPM was that high until we uncovered it. Whop was displaying a false sub-$2 CPM, and they would've kept burning budget without realizing.
This campaign was focused on fixing previous mistakes and finding a winning strategy. We took their CPM all the way down from $213.13 to $5.11, and brought in a couple of our professional content creators to get things moving.
We transitioned the campaign from Whop to MediaMaxxing for improved performance. Base CPM was $6 with a $2,000 payout cap per video — meaning anything over 333k views was essentially free. We dropped all management/setup/usage rights fees and just took a commission off the CPM.
In the first 10 days we did almost 3 million views at a $4.94 CPM.