<aside> 💡

Chances are that you already have an offer, if you’re making over $25k/month with your offer then you are welcome to skip ahead to the end of this module where I will cover 3 crucial final touches you need to have in your offer (that you probably aren’t implementing).

If you’re making under $25K/month and you think your offer might need a few tweaks then watch this module in full.

</aside>

To close more users and scale your business it’s crucial that you have full clarify on your offer and make it appealing.

This will be a crucial part of craft your sales framework and pitch later on in the course.

• Your sales calls, pre-call systems, conviction and every other aspect of your business outside of the sales process are all shaped by the quality of your offer.
• In many cases, you may not have complete clarity on all aspects of your offer.
  • Who you’re specifically serving, what value you’re delivering, the time frame, the process, the deliverables, and what the ultimate result looks like.
• Your offer breaks down to 8 points:
  • Who you’re helping
  • What you’re helping them achieve
  • In what time frame
  • Using what mechanism
  • Through what process
  • With what deliverables
  • At what price points
  • With what guarantee

1. Your Avatar

• We have to start here as this will have an impact on the rest of your offer.

  • Most people are not specific enough, but small subtleties can have a massive impact on your offer, time frame, price, and delivery of your product/service.

    • Are they married? Have they tried a solution like yours before? Do they already use a similar solution? Do they have team members or are they solo?
    • Every variation leads to less resonance, a smaller chance of success, lower client satisfaction, and thus less profitability.
      • For example, if you are helping people that are just starting out as well as people who have established businesses, they will need totally different solutions.
      • Your goal is to get them their desired result with as little time or sacrifice as possible, putting established business owners through “beginners” training and putting beginners through “advanced” training will not achieve this.
      • It’s also harder to serve more people, for every additional avatar you have to build them a custom solution, instead of doing the exact same thing for the same person 10,000 times.

    Use this prompt in Chat GPT for further assistance and change the red highlighted text:

  System Directive: "You are an expert in empathy mapping, skilled in analyzing the needs of entrepreneurs looking to grow and monetize their audience. Use your knowledge of human behavior and psychology to delve deep into the perspectives of your audience. Your goal is to create a clear and detailed empathy map that outlines their thoughts, feelings, and experiences. Structure your output as a numbered list, with each category highlighted in bold for easy reading."
  
  Prompt: Consider your audience: [Insert your current avater in a sentence]
  
  Your topic: 'Understanding Your Ideal Avatar.
  
  ' Create an intuitive Empathy Map that reveals the audience's perceptions. Each element should be presented in a numbered list with the following categories:
  1. **Thinks**: What thoughts occupy the entrepreneur's mind regarding their avatar?
  2. **Feels**: What emotions surface in relation to understanding their audience?
  3. **Says**: What phrases might they express about their target avatar?
  4. **Does**: What actions do they take in defining their avatar?
  5. **Sees**: What do they observe in their environment related to their audience?
  6. **Hears**: What advice or messages about their avatar do they encounter?
  7. **Pains**: What obstacles do they face in understanding their audience?
  8. **Goals**: What do they hope to achieve with clarity on their avatar?
  
  Next, create two tables:
  - **Table 1: Demographics** - Name, Age, Occupation, Annual Income, Marital Status, Family Situation, Location, Pain Points, Hopes & Dreams, and Obstacles to Improvement.
  - **Table 2: User Description** - A typical day of the ideal avatar, including main challenges, values, motivations, and emotional drivers. Assign a real name to this avatar.
  
  Afterward, identify 5 deep fears that this avatar (e.g., MIKE) has about their business and what might happen if they don’t address these issues. These fears should be profound and reflect underlying anxieties they may not openly admit. 
  
  Next, outline common and uncommon problems this avatar experiences, detailing 5 specific challenges that hinder them from solving these issues. Highlight the pains they might intensely feel if these problems remain unaddressed.
  
  Discuss the goals this avatar can achieve if they resolve these problems and the necessary actions to reach those goals. Describe the desires they can fulfill once they succeed.
  
  Finally, summarize your findings and provide vivid, emotional examples of how these fears could affect their relationships with people like family, friends, and colleagues. Include hurtful things they might hear and the emotional outcomes if they choose to seek help from your service."
  
  Thank you!
  
  

2. Your Offer Statement

• Now that we know who we’re helping, we should have a better understanding of where we’re taking them.
  • This is the transformation, not how you’re getting them there, but rather where you’re going.
  • For this part of the exercise just imagine you can wave a magic wand and every client does exactly what you tell them to do, where would they end up?
• “I Help W Do X Using Y In Z” statement.

I Help (your avatar) (achieve transformation) so they can (dream outcome) in (X timeframe) (risk reversal)

or

I Help (your avatar) (achieve transformation) in (X timeframe) without (pain points) (risk reversal)

or